The Ethan Thomas Range

Salon quality. Without the salon markup.

Twelve salon-grade essentials, formulated for daily use. Daily care, damage repair, deep treatment and brushes — premium hair care, every-day pricing.

Italian
Formulated
From $21.95
Starting Price
Australian Owned
Ethan Thomas Collection hair care
Italian Formulated
Australian Owned
Salon-Grade Ingredients
Trusted by Stylists
Why The Range Exists

Premium hair care, without the premium markup.

We started Ethan Thomas after years of watching salon products sell for triple their formula cost. Real performance, fairer price, no theatre.

01

Built for the everyday

Hair care formulated for how you actually wash your hair. Daily duos, weekly treatments, deep recovery — every formula earns its place in the routine.

02

Premium ingredients, no compromise

Natural ingredients that nourish without stripping. Salon-grade actives. Formulas designed to perform on every hair type — daily, weekly, in deep recovery.

03

Salon results, every-day price

Distribution markup is what makes salon brands expensive — not the formula. We make our own range and pass the saving on. Premium hair care from $21.95 a bottle.

The Comparison

Salon quality, side by side.

Feature
Ethan Thomas
Average Salon Brand
Italian formulated
Some
Salon-grade ingredients
Designed for daily use
Some
400ml–500ml bottle sizes
Often smaller
Shampoo + conditioner duo
From $40
$80–$120
Range covers full routine
Real Customers

What our customers say.

★★★★★ 4.8 average · 180+ verified reviews
★★★★★

"Switched from a $80 salon shampoo to the Daily Duo and honestly couldn't tell the difference. My hair feels exactly the same — only thing different is my bank balance."

Hannah B.
Daily Duo · Verified Buyer
★★★★★

"The 5-in-1 has replaced about four bottles in my shower. Detangling, shine, frizz — does the lot. Smells incredible too. Worth every cent."

Emma R.
5-in-1 Treatment · Verified Buyer
★★★★★

"Bleached my hair to oblivion before discovering Damage Control. Three weeks in and the bond is back. Salon-grade formula at an every-day price — yes please."

Nikki M.
Damage Control Duo · Verified Buyer
Questions, Answered

Before you buy.

What makes Ethan Thomas different from salon brands?
Ethan Thomas is our own line — Italian-formulated, Australian-owned, designed for daily use. We cut out distribution markup, not quality. The range covers daily care, damage repair, deep treatment and brushes, with premium results from $21.95 a bottle.
Which products do I need?
Start with a duo — Daily for everyday hydration, or Damage Control if your hair is bleached, coloured or chemically treated. Add the 5-in-1 Treatment for weekly recovery, and the Black Mask for deep restoration. The full routine is under $100.
Is it safe for colour-treated hair?
Yes — every formula is gentle on coloured, highlighted and chemically treated hair. The Damage Control range is designed specifically for processed hair, with extra reparative ingredients to rebuild structure between salon visits.
Can I use the range every day?
Yes — the Daily duo and 5-in-1 Treatment are designed for daily use, with gentle formulas that won't strip hair or weigh it down. Damage Control is more concentrated and works best 2–3 times a week (or as needed for repair). The Black Mask is a weekly deep treatment.
How long does each bottle last?
It depends on hair length and frequency, but the 400ml shampoos and 500ml conditioners typically last 2–3 months for daily users with mid-length hair. Longer hair or thicker strands will use more.
What if it doesn't suit me?
Sealed and unopened items can be returned within 30 days. For hygiene reasons, opened hair-care products can't be returned for change-of-mind, but we'll always help you find a different product in the range that suits your hair better — just contact us.
Build the Routine

Salon quality. Aussie price.

Browse all twelve products in the range. Build a routine that costs less than a single salon visit.

Shop the Range
The Ethan Thomas Range
14 products · From $21.95
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