Great product works really good would recommend it

Icy blonde Milkshakes are absolutely amazing highly recommend

I loved this product so much I bought another set for my daughter and one for me. The end result is amazing soft, wonderful smelling hair and a really nice blonde colour. No more brassy tones!

I bought this for my daughter who’s blonde always throws out an orange tone, this product is amazing and helped her get to the blonde she wanted!

I’m growing all my old highlights out as I’m one of the lucky few that’s greying to a beautiful white. This just blends all the remaining yellowing into a gorgeous ash!

Love the difference in using the shampoo , takes that “too blonde “ look out of it and feels lovely after using both shampoo and conditioner .. I highly recommend it for my curls xx

It’s given my hair a beautiful icy look as I do have a lot of gold in my hair ..Absolutely luved the product and will definitely buy it again..it also smells amazing too .. Thankyou so much ..oh and delivery was quick too ✨

Great products and gives my hair a lovely coulour

Love the smell. And it has taken the brassy out of my hair

Amazing products !!!

Was a bit worried at first now I leave it in for 4 min and love how my hair looks.

Absolutely in love with this product I’ve managed to save money on visits to hairdresser. The product leaves my hair feeling fresh clean and blending those greys in. Love love love everything Ethan Thomas promotes.

Best product I’ve used!

Best toner I have used and I have tried quite a few. My hair doesn’t go purple using this but it does tone the yellow down. Feels like a quality product.

Love the shampoo and conditioner in just one use I had gotten my hair back to the ash blonde I like works so much faster than a purple shampoo

Best thing for my hair

Great product very soft on the hair and after just one use I can see the yellow brassy colour gone from my hair I can’t wait to see how ashy it will look after the next wash.

Dried my hair out badly. Fanola is a way better product and cheaper

This product works instantly!!! And it didn’t dry out my hair and smells lovely.

I like to be out in the sun and my hair goes yellow, after putting on the icy blond shampoo and condition I have a beautiful ash colour and have put my root touch up appointment back 3 weeks as all my hair now blends beautifully. Love the smell and my hair is so soft.

Very good product I'm love it.

Love this product, it blends my greys beautifully

Absolutely love the finished result & no purple tinge amazing product even love the smell As I live rural just wish it came in larger size bottles

All milkshake products are amazing. Smell great and such good quality. Icy blonde leaves my hair ashy which I love.

Not as good as I was expecting. The shampoo and conditioner itself is pretty good however the colour was not. I have natural blonde hair and the shampoo made it grey and darker than my normal colour.

Love these products so much! They make my highlights look brighter and smell fantastic.

Love the smell of icy blonde , but my hair did not like it , and my hair is like that with different products, hair was very strawy like and hard to comb

Love, love , love this product

Great

I’m letting my natural grey hair shine through, I still have some blonde foils that are looking orange… after getting onto milkshake I’m loving my ash tones and the old orange foils have toned down beautifully I recommend this wonderful shampoo and conditioner to everyone!!

Delivery was quick

Impressed

Great product does what it says highly recommend

Amazing

My blonde is starting to grow out replaced by grey (happens as you get older ) the Milkshake duo just blends everything , its just Fantastic

Beautiful products, very happy

AMAZING!! This is the BEST blonde shampoo I have ever used. I have dark hair with heavy blonde highlights and balayage, I tend to go very brassy very quickly- these products have kept me cool and ashy, fresh and no brass in sight!! Highly recommend you give these a try, I will definitely be repurchasing

Really happy with these products. I am late 40's and have a lot of grey coming through. I want to stop colouring my hair and this shampoo and conditioner beautifully blends my different tones, giving it an overall ashy effect. I will definitely keep purchasing and using!

My hair went from having orange with brassy tones to a beautiful ash blonde almost instantly! This is literally a life saving product I never thought could actually exist. I love this product and I'll be purchasing it again no doubt.

I've been blonde for approximately 10 years and have used the "Purple" shampoos and conditioner with meh success. My hairdresser used the Milkshake Icy blonde at my last touchup... and I could not believe how good it looked. What a difference it has made to my hair !! And I also got the Milkshake Whipped cream leave in foam...Love it

I LOVE the feel of my hair and the fact that the scent isn't overwhelming. BUT the jury is still out on the colour coverage ability. I have ended up with purple hair from another brand and bought this hoping it would restore my salt and pepper locks to their lovely colour. But so far the purple is being very stubborn. You can still see it in my ponytail. IF this works and eventually wins the fight against purple, I will update my review (if possible) with another photo.

Excellent product. Leaves my hair a gorgeous colour.

Didnt really work as good as the promo photo's show but I will lighten my hair a bit more and try it again.

Great shampoo and conditioner just wish it toned my hair a bit more to the ash blonde

Love love love! Been waiting for a toning shampoo that won’t make my grey hair purple! Finally found it

I actually took this to my hairdressers and had them do my hair with it and I absolutely amazed at how well it came up even they couldn't stop talking about this product

Absolutely love this product !

Love this stuff both myself and my daughter use it keeps the yellow away ❤️

I was a little scared to use it at first because it was so dark. But I love it

Awesome products

Fast easy delivery love the product Would buy again

Love love the smell but leaves my hair soft no brassiness or yellow

Gorgeous smell and love the colour result.

I have found this to be a great product that is easy to use. It doesn't leave my hair feeling dry and brittle as other products can do.

Great smell and leaves hair nice and shiny

First off, smells fantastic!!! Am embracing my greys and this is fantastic at toning down my yellow dyed ends and brightening my growing in grey. Helps it blend in colour, whilst also making my hair lovely and soft. Definitely recommend for anyone else in a similar situation.

I love the icy blonde duo it smells great and leaves my hair with a nice ash tone to it. Doesn’t dry my hair out at all in fact it is now shiny for the first time in a long time since going blonde.

This shampoo and conditioner duo are incredible. I have had purple hair for a while now and not only did it help strip the colour but returned my naturally grey hair to an icy shade, removing all brassiness. Big fan!

Am loving the shampoo & conditioner, I've just purchased the leave in mousse as well. Great products, takes the brassiness out of my hair.

Still waiting for the icy blonde...its just grey

Great Product. Worked really well on my Platinum blonde hair colour. Loved the conditioner, it coloured my roots darker which highlights the blonde into silver grey tone. Condition of my hair is so much better. Will definitely stay with these products now.

I am pleased with the progress of the shampoo and conditioner changing my old gold to a nice silver

My hair looks the best it has been since using a shampoo and conditioner for my blonde hair. Love it

The shampoo is great leaves my hair soft But I definitely do not get the same colour as the video. Maybe it takes a few washes But would recommend to try yourself and see.

My hair is more salt and pepper but I love how soft and shiny it makes it feel.

Fast delivery and a great product

Honestly the best stuff I have used in my 27 years of life! I have followed Ethan forever and finally caved and bought some and now I won’t be using anything else! I love him and I love this product so HIGHLY recommend

My hair feels soft and the colour is beautiful

I have tried soooooo many purple/blue shampoos to tone down the brassiness in my hair and enhance my natural grey, and they were all disasters!!!! All promised results - delivered nothing apart from a waste of money and horrible colours on my hair!!! My hairdresser introduced me to the Milkshake Icy duo, and it's been a complete game-changer! My natural grey looks creamy and rich, and it's toned down the leftover of my natural/lightened original colour so that it blends better whilst I go through the process of cutting/growing out any residual. It makes my hair feel really soft as well. Luv it ♥

Great results, hair was very brassy and this toned it down after just 1 use, highly recommended, great price and fast delivery

Would have liked it if had made the dark hair lighter like the advertised picture

The best I have tried!

Love the colour I get from using icy blonde, it tones my grey, silver hair beautifully. I always had bleach hair to cover the greys but I was killing my hair, so enough was enough.

Has made the yellow and orange tinge go away, love that it smells kinda like grapes and has made my hair soft! Absolute must buy!

These products are Amazing!!! They have taken the brassy and not wanted tones in my hair away, the smell is to die for and it’s left lingering for a couple of days after as well. Will definitely buy again and if you are thinking of buying this product don’t think actually buy it!

It did nothing to my hair . I prefer the silver shine by Milkshake

Loving this shampoo and conditioner, it has improved my hair colour and i will keep using it, happy to recommend

Using icy blonde, I’m in the middle. I’m naturally totally white. Great product.

While I certainly didn't have the same results as shown in the marketing pics, it has certainly toned down a lot of the silvery parts of my greys - it smells delish and for those worried about it staining tiles etc, simply ensure you wash down any drips etc while showering. I will keep using this as I find it works better than the purple shampoos I was using.

The colour is fantastic! I had so many compliments about how good my hair looked after the first wash that I will definitely continue using in the future. Love it & highly recommend.

Didn’t make my hair go platinum blonde but it is still an awesome product

I decided to embrace the grey during the pandemic. Hairdressers over processed my hair and it was very yellow and brittle on the ends. After a couple of years of persevering, trimming it myself and using over the counter purple toning shampoos and conditioners, I was ready to shave my head!! I saw your ad and thought I had nothing to lose and I purchased your product. I have used it three times now and I’m absolutely loving my hair! Just as a side note, I’m 71 years old and I have been receiving lots of compliments on my hair, it’s colour and it’s condition!! I can’t be happier and I can’t thank you enough ‍❤️❤️

Love how nice and soft it makes my hair feel.

It's excellent, removed the yellowing in my naturally greying hair.

Same as the purple tinge shampoo and conditioner

The best hair treatment for my hair to date. It actually removed the gold from my hair. Had a lot of compliments after using it! Will definitely be a regular customer A++++

This is the 3rd product I have purchased and I am not disappointed at all. Each product was due to me changing my hair colour and this product always enhances my hair.

Makes hair feel really good and the colour is vibrant

Thank you for advertising this product on Facebook, it was the best thing in the world to stumble across. It truly has helped my hair as l throw so much gold - it has saved my hair. I truly love it

surprise, surprise IT WORKS!!! love love love these products and will be purchasing again. Saves money at the hair salon as is sooooo simple to use.

Left my hair a nice toned shade. Doesn’t leave your hair feeling dry like other blonde shampoos and conditioners

Absolutely love Milkshake Icy blonde, blended my natural grey roots and blonde ends perfectly.

Wow...what a great product,it has made washing my hair& getting the colour I want so much easier.Thankyou

Absolutely love this product. No more purple, just a beautiful ash finish

Great shampoo and conditioner you don't need to use very much so a little goes a long way. sometimes i put it on dry and leave for 5min before i add water to wash.

The product was great. My hair feels and looks good. I am totally grey and this gives my hair a lovely look

Actually makes a difference that you can see (compared to purple shampoo I was previously using ) saved me going back to salon for toner

As a natural blonde I always struggle to get that icy blonde look. Highlights end up more yellow and I do prefer an icy look. I have tried many different shampoos but this has by far been the best with amazing results. It will be hard to only use it once a week as I love the look and feel after each wash.

Makes your hair super soft and works amazing highly recommended

Awesome product my hair is so soft & the colour has blended my natural strawberry blonde beautifully