BeforeAfter · 1 wash
Milkshake Xmas pack icy blonde trio
milk_shake · Icy Blonde Trio

Goodbye Brass.
Hello Icy Blonde.

The violet-pigment trio that neutralises yellow & orange tones and drops your blonde into cool, expensive-looking ash — from the very first wash.

$79.95$111.85You save $31.90
GST included · Tax invoice supplied · Ships from NSW
What's inside
🔒 Secure checkout🇦🇺 Aussie owned🎁 Gift-ready
⭐ Salon-professional formula🧴 3 full-size products🚚 Free shipping over $150💜 Milk proteins + violet base
The brass-killing trio

Three steps to icy, salon-cool blonde

Everything you need to tone, restructure and protect your blonde — boxed and ready to gift.

1

Icy Blonde Shampoo

Gently cleanses while a specific black pigment on a violet base counteracts yellow and orange, depositing cool ash tones.

2

Icy Blonde Conditioner

Softens and de-brasses in one step. Milk proteins deeply restructure the hair for a healthy, vibrant, glassy finish.

3

Incredible Milk Treatment

A 12-benefit leave-in spray — heat protection, shine, frizz control and detangling to finish the look and lock it in.

Milkshake Xmas pack icy blonde trio
The difference is visible

One wash. Noticeably cooler.

Brassy, warm blonde is one of the most common reasons colour looks "grown out". The Icy Blonde trio corrects tone at home — no salon appointment, no waiting.

  • Neutralises stubborn yellow & orange tones
  • Deposits cool, ashy, "just-toned" colour
  • Milk proteins rebuild strength & softness
  • Leaves blonde bright, glossy and salon-fresh
Simple to use

Cool blonde in three steps

🧴

1 · Lather

Massage the toning shampoo through wet hair. Leave 3–5 minutes for a stronger cool effect, rinse.

💜

2 · Condition

Work the conditioner mid-lengths to ends. Milk proteins soften and de-brass while you wait, then rinse.

✨

3 · Finish

Spray Incredible Milk through towel-dried hair. Style as normal for shine, protection and hold.

Why it works

Salon toning, engineered for home

💜

Violet-base pigment

Targets and cancels the exact warm tones that make blonde look brassy.

🥛

Milk proteins

Restructure the hair fibre for strength, softness and a healthy, vibrant look.

❄️

Cool ash finish

Deposits the sought-after icy, expensive-looking tone stylists charge for.

🛡️

Incredible Milk

12-in-1 leave-in adds heat protection, UV defence, shine and frizz control.

🎁 Sorted for gifting

The gift every blonde actually wants

Boxed, premium and salon-grade — the Icy Blonde trio is the easy win for the blonde in your life (or a very reasonable treat for yourself).

Buy two or more and shipping is free — do your gifting in one order.

Sale price
$79.95
Was $111.85 · You save $31.90
💌 Add code MILKSHAKE at checkout for an extra 10% off
Loved by blondes

What customers say

★★★★★

"I am extremely pleased with the products, they are exactly as described and they do what they promised! I will definitely buy again."

M. S., verified
★★★★★

"The delivery was exceptional from the time of order to delivery, so fast. Thank you team. I will continue to purchase via the Ethan Collection."

R. C., verified
★★★★★

"Keeps my blonde cool between salon washes. The leave-in smells amazing and makes my hair so much softer. Second order already."

Kristy L., verified

Verified reviews collected via Loox.

Good to know

Questions, answered

Will it work on my blonde?
It's formulated for blonde, lightened, highlighted and grey/silver hair that's showing yellow or orange warmth. The violet base neutralises those tones and deposits cool ash.
How often should I use it?
Use in place of your regular shampoo and conditioner 1–3 times per week depending on how much warmth you want to control. Leave the shampoo on longer for a stronger cool effect.
What's in the trio?
Icy Blonde toning shampoo, Icy Blonde conditioner, and the Incredible Milk 12-benefit leave-in — three full-size products.
How does the extra 10% off work?
Enter code MILKSHAKE at checkout to take a further 10% off the sale price.
Ingredients & full product details

Shampoo: 

specific shampoo for blonde hair

Cleanses hair gently with a specific black pigment ( violet base ) that counteracts yellow or orange tones in blonde or lightened hair, depositing ash tones.

Active ingredients

Grapeseed oil, Integrity 41®, milk proteins, quinoa proteins, amino acid complex, rice oil.

Conditioner:

Formulated with a specific black pigment, it gives hair softness whilst counteracting yellow or orange tones in blonde or lightened hair, giving ash tones. Milk proteins restructure the hair deeply, giving hair a healthy, vibrant appearance.

Shipping & delivery?
Ships from NSW with tracking. Free shipping on orders over $150 — pairing two trios gets you there.
milk_shake · Icy Blonde

Cool, icy blonde is one wash away

$79.95  $111.85

Plus an extra 10% off with code MILKSHAKE

$79.95$111.85Save 28%