Pigment AF fire red 180ml
Bold, classic, can't-miss-you red.
The ultimate salon-grade semi-permanent hair dye. 13 vibrant shades that add stunning colour while hydrating and nourishing your hair. Made for pre-lightened hair (level 8-10) — exceptional coverage and professional-grade results from home. Note: does not cover greys. Depending on your starting colour, results may lean more pink or more violet than the bottle.
Three jobs. One bottle.
Hydrates as it colours
A semi-permanent dye formulated to nourish while it deposits — not strip. Adds stunning colour while hydrating your hair through the process.
13 salon-grade shades
From pastel and pop to deep and dramatic — pinks, blues, greens, purples, reds, plus deep variants and silver grey. Salon-grade pigment, professional results.
Vegan & cruelty-free
No peroxide, no ammonia, no ethyl alcohol. Vegan formula, never tested on animals — the colour without the heavy chemistry.
The actives that actually do the work.
Premium ingredients — same standards as salon brands.
Phenyl Trimethicone
A conditioning agent that adds slip and smooths the cuticle — hair feels silky, not stiff, after the colour deposits.
Glycerin
A humectant that draws moisture into the hair shaft and locks it in. The hydration hero of the formula.
Propylene Glycol
Helps hair and scalp retain moisture during processing — important when the cuticle is open and ready to receive pigment.
Hydroxypropyl Methylcellulose
Helps relieve dryness and scalp irritation that bleaching can leave behind. Gentle on freshly-lightened hair.
Lauryl Glycol Ether
A gentle scalp lubricant that makes application smooth and even — no patchy stripes or dry patches.
Octoxynol-9
Keeps the formula evenly mixed so colour deposits consistently from the first stroke to the last.
Citrate
A binding agent that balances the formula and helps the pigment grip the cuticle reliably.
Methylchloroisothiazolinone
Keeps the formula stable and safe in the bottle — no spoilage, consistent performance until the last drop.
Three steps. That's it.
Bleach to level 8-10
Pigment AF needs a pre-lightened canvas. Level 8-10 (light blonde to white-blonde) is the working range — lighter the base, truer the colour.
Shampoo only
Wash with shampoo — skip the conditioner. Clean cuticle, ready to accept pigment.
Blow-dry fully
Dry your hair completely before applying. Damp hair dilutes the colour.
Glove up & apply
Section your hair, glove up, and apply generously root-to-tip. Comb through to make sure it's even.
Process 15-20 min
Let it work for 15-20 minutes. Longer doesn't necessarily mean deeper — this is the recommended sweet spot.
Rinse cold, then condition
Rinse with cold water until it runs clear. Then apply conditioner — finishes the job, leaves hair silky.
Salon quality, side by side.
What people actually say.
"Saw this on TikTok and had to try. The pigment is unreal — way more vibrant than the brand I'd been using. And it actually conditions while it colours, hair felt softer after. Repurchased."
"My salon used to charge $90 for a fashion colour glaze. This is $40 and lasts way longer. Bleach to 10, apply, leave 45 min, rinse — easier than I expected."
"Vegan, no peroxide, no ammonia — and the colour is BOLD. I've tried every fashion-dye brand and this is up there with the best. Hair felt nourished after, not stripped."
