blonde shampoo 1000ml
Cool ash, every wash. Gently.
A certified-organic toning range for cool-ash blondes and silvery greys. Violet pigments lift brassiness while organic argan, coconut and aloe strengthen the hair you've worked hard to lighten. Aussie made with Aussie ingredients.
Three jobs. One bottle.
Tones AND nourishes
Most toners strip; ours strengthens. Organic argan, coconut and aloe balance the violet pigment so cool ash comes with softness, not damage.
Award-winning formula
Best Luxury Australian Hair Care Brand 2022 & 2023. For blondes who care about results — and ingredients.
Certified organic, Aussie made
Sourced and made in Australia, certified organic ingredients, no nasties — kind to your hair, kind to the planet.
The actives that actually do the work.
Premium ingredients — same standards as salon brands.
Violet Pigment
Neutralises yellow brassiness in bleached blonde and grey hair. Cool ash, restored every wash.
Aloe Vera (Organic)
Restores moisture stripped during bleaching. Strengthens the cuticle so toner deposits smoothly.
Argan Oil (Organic)
Restores shine and tames flyaways without weighing fine, processed hair down.
Coconut Oil (Organic)
Penetrates the cortex to seal in moisture and reduce the protein loss bleach causes.
Wheat Protein
Slips into damaged areas of bleached strands and rebuilds the protein structure from inside.
UV Filters
Guards your blonde from fading and brassing in the sun. Real difference if you live anywhere this side of the equator.
Three steps. That's it.
Wet hair thoroughly
Saturate from roots to ends. The cuticle opens up and lets the actives do their work.
Massage in scalp first
Coin-sized amount, focus on roots, work down naturally as you lather. The lather brings the actives down the strand.
Rinse, then condition
Always follow with the matching conditioner from the same family for best results. Cool rinse seals the cuticle.
Salon quality, side by side.
What people actually say.
"My ash blonde holds for nearly two weeks now. Smells incredible, doesn't dry out my hair like the supermarket purple ones did."
"Best toning shampoo I've used in years. Australian-made, organic — I'm here for it. Worth every dollar."
"Switched from a $90 salon brand. Honestly can't tell the difference except this one is organic and Aussie. Repurchased twice."
