black shampoo 400ml
Cooler blonde, every wash.
A blue-based toning shampoo that neutralises yellow AND orange brassy tones in bleached blonde and natural grey hair. Lightweight, detangling, and with built-in UV protection — the salon answer to purple shampoo.
Three jobs. One bottle.
Blue base > purple
Purple only fixes yellow. Blue fixes yellow AND orange brassiness — the actual problem on bleached hair.
Lightweight, daily-able
Doesn't weigh hair down or strip moisture. You can use it 1-2x a week without dryness or stripped-out feel.
Built-in UV protection
UV filters and citric acid — guards your colour from sun fade and seals the cuticle for shine.
The actives that actually do the work.
Premium ingredients — same standards as salon brands.
Blue-Base Pigment
Neutralises yellow and orange reflections at the cuticle. The salon answer to brassy blonde — cooler than purple, faster.
Citric Acid
Restores hair to its natural pH, sealing the cuticle for shine and protecting colour from washing out faster.
Coconut
Replaces moisture stripped during bleaching. Reduces breakage on processed hair while the toner deposits.
Hydrolyzed Wheat Protein
Small protein fragments slip into damaged areas of the strand, rebuilding the bond bleach broke down.
UV Filters
Shields the colour from fading and brassing in the sun — a real difference if you live anywhere this side of the equator.
Detangling Polymers
Light enough to leave on without weighing hair down. Combs through smoothly, rinses clean.
Three steps. That's it.
Apply to wet hair
Lather and work through to ends. Make sure every strand is coated.
Leave 3-5 minutes
Longer for stronger toning. Don't exceed 5 minutes — over-toning can leave hair looking dull.
Rinse, then condition
Follow with the Black Mask for deeper toning, or any conditioner for daily wash.
Salon quality, side by side.
What people actually say.
"Made the switch from purple and never looking back. Blonde stays cool for days, not hours."
"My grey hair finally looks silver, not yellow. I use it once a week and the salon toner my hairdresser puts in lasts way longer."
"Hair feels conditioned, not stripped — opposite of every other purple shampoo I've used. Worth the upgrade."
