Black shampoo & mask duo
Brassy yellow tones — completely banished.
A world-first blue-based toning duo. Black Shampoo + Black Mask, both with citric acid, UV filters, and detangling polymers. Replaces purple shampoo with a stronger system that neutralises brassy yellow and orange at the cuticle — and extends salon ash toner for weeks.
Three jobs. One bottle.
Two-step toning power
Shampoo deposits, mask seals. Stronger ash result than any single toning product can deliver.
Replaces purple shampoo entirely
Blue base goes after orange brassy tones; purple only handles yellow. This is the complete fix, not a half-job.
Salon toner extender
Use weekly to keep the cool finish you walked out of the salon with — for weeks longer between visits.
The actives that actually do the work.
Premium ingredients — same standards as salon brands.
Blue-Base Pigment
Neutralises yellow and orange reflections at the cuticle. The salon answer to brassy blonde — cooler than purple, faster.
Citric Acid
Restores hair to its natural pH, sealing the cuticle for shine and protecting colour from washing out faster.
Coconut
Replaces moisture stripped during bleaching. Reduces breakage on processed hair while the toner deposits.
Hydrolyzed Wheat Protein
Small protein fragments slip into damaged areas of the strand, rebuilding the bond bleach broke down.
UV Filters
Shields the colour from fading and brassing in the sun — a real difference if you live anywhere this side of the equator.
Detangling Polymers
Light enough to leave on without weighing hair down. Combs through smoothly, rinses clean.
Three steps. That's it.
Wash with the Black Shampoo
Lather, leave on for 3-5 minutes to begin toning. Rinse thoroughly.
Apply the Black Mask, comb through
Coat mid-lengths to ends evenly. Comb through to distribute the pigment — patchy = patchy results.
Wait 5 minutes, rinse
Five for maintenance, up to 10 if you've been in chlorine or saltwater. Rinse cool.
Salon quality, side by side.
What people actually say.
"Best $69 I've spent on my hair. Switched from a $40 purple shampoo and the difference is night and day — actual cool ash, not lavender."
"I'm a hairdresser. I use this on grey clients who hate purple shampoos. Blue-base is the right answer."
"Two months in. My toner has held up so much longer between salon visits. Saving me money and hair appointments."
